Rovazzi’s “My Happiness”: A Colossal Music Video Unveiled

Fabio Rovazzi’s highly anticipated return to music after a two-year hiatus culminated in a press conference announcing his new single, “My Happiness,” a collaborative effort with Eros Ramazzotti. The accompanying music video, a massive undertaking described by Rovazzi himself as consuming months of relentless work, is a vibrant, action-packed spectacle. Since emerging in 2016, Rovazzi has amassed fifteen platinum records and over half a billion YouTube views, owing to his unique approach to music video production. He personally oversees every detail, from scriptwriting and directing to production and post-production, resulting in ambitious short films that seamlessly blend music, television, and cinematic elements with cutting-edge special effects. This latest release, he explained, concludes a trilogy of works, showcasing the evolution of his distinctive style. “My Happiness” is a pop ode to lightheartedness and self-deprecation, designed to transcend generational divides and capture the irrepressible desire for life’s simple joys. The track, a funky rhythm celebrating freedom and spontaneity, evokes the feeling of a summer’s end. Ramazzotti’s participation, his only public appearance of 2021, marks a reunion of sorts; the pair previously collaborated on Rovazzi’s 2018 hit “I Do What I Want,” a video boasting nearly 64 million views. Their latest collaboration is a dynamic duo poised to dominate the summer charts. The video features a star-studded cast: Gerry Scotti discovers Rovazzi meditating in a Buddhist monastery, pondering the sequel to his previous video; Luca Ward provides the distinctive narrative voice; Simone Privitera and Dani Faiv make cameos, while Lillo adds comedic flair as the antagonist. Ramazzotti, a co-star in the video, praised Rovazzi’s dedication and artistry, calling his approach to music videos unique and innovative. He expressed his enjoyment of the collaboration and even expressed interest in future projects with the artist.