Social House: The Show’s Ambitious Social Media Experiment Begins

The highly anticipated social experiment, “Social House,” premiered its press conference on September 5th, 2017. This six-part primetime series, airing Sundays starting November 12th, features The Show (Alessandro Tenace and Alessio Stigliano) as its central figures. The concept? From September 5th to the 24th, the duo will reside in a derelict building, transforming it into a community hub using only their skills and the power of social media. This innovative project leverages the internet as a collaborative tool, fostering communication, idea-sharing, and real-world assistance. Creator Cristiano Rinaldi describes it as a fusion of social networking and social responsibility. The Show will follow a set of guidelines to renovate the house and sustain themselves, relying entirely on the generosity of the online community for materials and labor—no monetary donations allowed. Challenges will test their ingenuity, like transforming a raw concept into a tangible item using only half a kilogram of cement. The entire renovation will reflect Alessandro and Alessio’s vision. Alessandro expresses his hopeful anticipation, while Alessio emphasizes the show’s positive message, highlighting the constructive potential of social media when used thoughtfully and responsibly. Their success story, fueled by their over one million followers on Instagram (@theshowisyou), underscores this point. Equipped with only two smartphones (without SIM cards), a computer, and Wi-Fi, they will solicit aid via their stories. Gigi Marzullo will oversee their progress, evaluating their efforts. Securing essential supplies like food and basic comfort items to ensure a livable space will be a crucial part of their journey. Exclusive footage of their impassioned plea is available now on M Social Magazine—even a glimpse of their undergarments! A photo gallery from the press conference is also available.